About us
ABOUT PR LIFESTYLE
Built for Strength. Designed to Perform.
PR Lifestyle was founded by world-renowned strength athlete Larry Wheels with one goal: create lifting gear built for people who take their training seriously.
Born from years of heavy training, competition, and pushing limits, PR Lifestyle develops equipment designed to perform when the weight gets heavy. From our patented Ratchet Belt system to lifting belts, wrist wraps, elbow wraps, and training accessories, our products are built around support, durability, and performance.
We don't believe lifting gear needs to be complicated. It needs to fit right, perform consistently, and hold up to serious training. That's the standard behind every product we develop.
As PR Lifestyle continues to grow, we're focused on improving the gear we already make while developing new products that solve real problems in the gym. Feedback from athletes and customers plays an important role in that process.
Whether you're chasing your first PR or pushing numbers you've spent years working toward, we're here to make gear you can rely on when it matters.